Note: Autodesk did pay for travel and accommodations at the event however Schnitger Corp. Further, the fact that most who have downloaded the app are quite young means that these people will be buying and recommending software purchases for a very long time to come. 1 million users is a remarkable addition to the potential audience for Autodesk’s more traditional design tools. However, the business impact could be enormous. The revenue impact to Autodesk is likely negligible.The full app is available for $2.99 and a less-featured version is downloadable for free, so the max of $3 million in new revenue for a $2.3 billion company isn’t even rounding error. I’m not the type to sketch on paper napkins, but I can definitely see the appeal for those who do. A novice like me? It’s fun but it clearly takes practice to create anything recognizable. Put stuff on layers, change colors, add textures … A trained artist can create stunning works of art - clear in some of the examples Autodesk showed, such as superimposing stylized people on a bus stop or designing retro advertisements. You can select brushes, a pencil, spray gun or other drawing tool from a tiny palette on the bottom of the screen, customize it with a color wheel and other controls and start on your creation. I don’t have an iPhone, but saw a quick demo of SketchBook Mobile last week. The average age of downloaders: under 16. That’s 1 million people, CAD users and not artists, designers or normal people, using what could be considered an engineering tool. Not under NDA is the fact that right about now the 1 millionth buyer will download Autodesk’s SketchBook Mobile for the iPhone. Lots of interesting stuff under non-disclosure that I can’t write about until we get the all-clear. ![]() Autodesk’s Manufacturing business unit held an analyst event last week in Portland, OR.
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